If for the digital marketing family social media is considered as the unpredictable uncle, then of course email is a reliable, old grandparent to it. For all the practical reasons the technique of Email Marketing can be addressed to a wide scope of vital business needs and has been proven as an effective solution.
Advent of any innovation in the techno-field will not replace the need of email marketing for your small business. See how the digital marketing strategy saves you in the digital environment of eCommerce business.
Email marketing works:
As per a study conducted by Americans in 2012, marketing response for message via email is 3 times more than of Face book and 4 times more than other form of text communication.
Email marketing is cost-effective:
email marketing pays a pretty good dividend for your investment. A survey by the Direct Marketing Association shows that email marketing can bring in $40.56 for each $1 spent.
Email marketing reinforces relationships, loyalty, & trust:
No business can survive for long without trust, loyalty, & reliability. An effective one-on-one relationship can be possible with current and potential customers using Email marketing.
Email marketing increases brand awareness:
The email you send helps in building brand awareness through well-written, engaging e-newsletters. It keeps you at top-of-mind with customers and prospects and while next time they need to buy the product, they purchase it more specifically from you than from anyone else.
Email marketing is easy:
There is no rocket science involved in email marketing services. Email marketing offers you nice-looking, easy to use templates to fill in with your own information and content. The templates are made with custom-designed just for your business and a few clicks of the mouse, will get you through the process.
Follow the online tips and tricks to generate the maximum return with least human effort.