As the use of mobile is going on increasing day by day, almost 43% of emails are now opened on a smartphone or tablet. So mobile compatibility for your email is highly significant. The email on a smartphone should consider the text-only links, so that the user can very easily go through the link.
Mobile Responsive Design:
A responsive design is nothing but using an organised method of creating email those are more usable and readable on big screens. The method, however, increased the unique clicks on mobile devices through 15%. It has been also noted that a responsive design, emails had a 30% higher click-through rate than a non-responsive one.
How it works:
The art of email marketing is not really move around switching to responsive design, the revision should also exhibit a user-friendly way. Testing and optimising that the click-through rate on mobile devices made the massive jump. Marketers expect that the testing justifiably leads to the potential for all the practical reasons of improvement.
The future of Mobile Marketing:
In fact, in upcoming days people are going to turn to be more mobile. People, market and circumstance will keep on changing in the future days. So as a marketer, it is our job to cope with that and to keep up with changing expectations. That is the only way to survive in the market and to stand against the competitors. The real solution of the issue for a marketer is not through device but by well thought out offers, good designs and well developed contents.
So the marketers should know that to spend a bit more on investing in mobile marketing techniques is not going to increase your operating cost. Rather, if you consider the future prospect of the scenario you will find the deal as a cost effective one. If you see the brighter side of the scenario you will come up with lots of good aspects.
The application of email marketing in the field digital world can benefit you in several ways through inviting a huge traffic to your business. Moreover, it can save your valuable time and can act as a great market player through creating the brand building activity. Thus, it can be considered as a process which can very well streamline your business.